The E-Myth Revisited
Michael E. Gerber. Why most small businesses fail and how to build one that works without you.
Pillar · Build
Turn ideas into value.
Every business starts as a thought someone refused to let go of. In the age of AI, the tools to build are cheaper than ever. What’s scarce is belief.
Why it starts in the mind
Travis started with nothing and built 19 companies. The first step every time was a clear picture in the mind and the belief that it could be done.
AI is taking over tasks, not purpose. The people who win are the ones who use it to solve problems for others. That’s what a business is: social value, delivered.
Start this week
- Write down three problems people around you complain about.
- Pick one and ask five people what they’d pay to have it solved.
- Use an AI tool to draft a one-page offer for that solution.
- Spend one hour this week on it before you check social media.
Videos DecemberShort lessons on business start December on TikTok, Instagram and YouTube. Get them first in the Sunday letter.
Stories and ideas for learning, not business, legal or tax advice.
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Books for this pillar
$100M Offers
Alex Hormozi. How to build an offer so good people struggle to say no.
Buy Back Your Time
Dan Martell. Replace yourself in the work that drains you so you can build.
Think and Grow Rich
Napoleon Hill. The best-known bridge between New Thought and business success.
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